D I G I T A L - M A S T E R

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Digital Marketing

Course Syllabus

1. WordPress Website Development

Professional website building with WordPress, themes, Elementor, plugins, speed optimization, security, custom post types, WooCommerce setup, and responsive design best practices.

2. Search Engine Optimization (SEO)

Technical SEO, On-page, Off-page, E-E-A-T, Core Web Vitals, keyword research, content optimization, link building, local SEO, schema markup, and ranking strategies for 2026.

3. Paid Advertising

Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram), LinkedIn Ads, advanced bidding, remarketing, conversion tracking, and ROAS optimization.

4. Social Media Marketing

Organic & paid strategies for Instagram, Facebook, LinkedIn, TikTok, YouTube, Twitter/X, content calendars, community building, influencer collaborations, and viral growth tactics.

5. Web Analytics & Data-Driven Marketing

Google Analytics 4 (GA4), Google Tag Manager, Looker Studio dashboards, event tracking, conversion funnels, attribution modeling, heatmaps, A/B testing, and data interpretation.

6. Google AdSense & Monetization

AdSense approval, optimization, ad placement strategies, revenue maximization, policy compliance, alternative monetization (Ezoic, Mediavine, direct ads), and passive income scaling.

7. Affiliate Marketing Mastery

Choosing profitable niches, Amazon Associates, ClickBank, ShareASale, authority site building, content strategies, email affiliate funnels, tracking tools, and scaling to 6-figures.

8. Inbound & Content Marketing

Content strategy, blogging, lead magnets, email marketing automation, funnels (TOFU-MOFU-BOFU), HubSpot/ActiveCampaign, storytelling, and customer journey mapping.

9. Online Reputation Management (ORM)

Brand monitoring, review management, crisis response, Google Business Profile optimization, sentiment analysis, removing negative content, and building positive digital PR.

10. Email Marketing

Email Marketing remains one of the highest-ROI digital channels in 2026. It enables direct, personalized communication with your audience through strategic list building, powerful automation workflows, mobile-optimized designs, high-converting copywriting, and data-driven testing

11. Bonus Advanced Topics

AI in Marketing (ChatGPT, Jasper, Midjourney), Marketing Automation, Conversion Rate Optimization (CRO), Email Marketing Mastery, Video Marketing, Emerging Platforms Strategy, Freelance/Client Pitching, and Agency Scaling.

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